Lord von Schmitt net worth is commonly estimated at around $1.46 million in a 2025 third-party report, but there is no publicly verified figure for Schuyler Ellers’ personal net worth. The strongest financial document available is an SEC-filed offering document for Lord von Designs, which disclosed an internally calculated $8.5 million pre-money company valuation in 2023. That valuation applied to the company and should not be interpreted as Ellers’ personal wealth.
Schuyler Ellers founded Lord von Schmitt, a distinctive fashion brand built around colorful crochet clothing made from repurposed blankets. He appeared on ABC’s Shark Tank in May 2020 seeking $100,000 for 10% equity but left without a deal.
Introduction
Interest in Lord von Schmitt net worth continues years after Schuyler Ellers brought his colorful crochet fashion brand to ABC’s Shark Tank.
Ellers appeared on Season 11 of the business reality show in May 2020, pitching Lord von Schmitt as a fashion company that transformed vintage and discarded crochet afghan blankets into distinctive clothing. He asked the Sharks for $100,000 in exchange for 10% of the company, implying a $1 million valuation at the time.
None of the Sharks ultimately invested.
That, however, was not the end of the business.
Lord von Schmitt continued operating after the television appearance, with its Etsy shop still active in 2026. The store currently lists more than 100 products and has recorded roughly 3,900 sales, demonstrating that the brand has remained active well beyond its Shark Tank episode.
The company’s story also became more complicated after Ellers created Lord von Designs Inc. in Nevada in December 2022. An SEC-filed offering document from 2023 stated that the new company had an internally calculated $8.5 million pre-money valuation and planned to take the Lord von Schmitt concept into a larger, manufactured high-fashion business.
That $8.5 million number is important—but it is not the same thing as Lord von Schmitt net worth or Schuyler Ellers’ personal net worth.
A separate 2025 entertainment-business report estimated Lord von Schmitt’s value at approximately $1.46 million, but that figure is not an audited valuation.
So, what is Schuyler Ellers actually worth in 2026? The available evidence does not provide a definitive personal net-worth figure.
What Happened to Lord von Schmitt on Shark Tank?
Schuyler Ellers appeared on Shark Tank in an episode that aired on May 8, 2020.
His pitch was unusual even by Shark Tank standards.
Rather than presenting a conventional consumer product, Ellers walked into the Tank wearing one of his colorful crochet creations and brought models wearing additional pieces from his collection.
Lord von Schmitt’s clothing included:
- Crochet pants
- Shorts
- Jackets
- Ponchos
- Vests
- Robes
- Chaps
- Onesies
- Parasols
- Other colorful fashion pieces
The designs were made using repurposed crochet blankets and vintage afghans, giving the clothing a distinctive retro appearance.
Ellers asked for $100,000 for 10% equity.
The pitch generated plenty of attention, and the Sharks interacted with the clothing during the presentation. But the financial questions surrounding the business ultimately prevented a deal.
Ellers left the show without an investment.
Why Didn’t the Sharks Invest?
One of the biggest issues was the economics of the business.
At the time of the pitch, Ellers reported approximately $188,000 in sales over four years, including roughly $37,000 in sales during the preceding year.
The Sharks also questioned the scalability of a business based heavily on handmade or labor-intensive clothing.
That created a central problem.
If every item takes substantial time and effort to create, the company can potentially struggle to produce enough inventory to support rapid growth.
The Sharks also questioned pricing and margins.
Ellers’ products were unusual and artistic, but the business needed to demonstrate that it could turn that creativity into a scalable and consistently profitable fashion company.
Ultimately, no Shark made a deal.
Key Details About Lord von Schmitt Net Worth
The available financial information can be summarized as follows:
- Founder: Schuyler Ellers
- Brand: Lord von Schmitt
- Industry: Fashion and apparel
- Core product: Colorful crochet clothing made from repurposed blankets
- Shark Tank appearance: May 2020
- Original Shark Tank ask: $100,000 for 10%
- Implied valuation during pitch: $1 million
- Shark Tank result: No deal
- 2025 third-party estimated business net worth: Approximately $1.46 million
- 2023 Lord von Designs internal pre-money valuation: $8.5 million
- Etsy activity: More than 3,900 sales listed in 2026
- Personal net worth: Not publicly verified
The distinction between these figures is essential.
A company valuation does not automatically tell us how much its founder has in the bank, how much equity the founder owns, or how much the founder’s other assets are worth.
How Lord von Schmitt Started
The Lord von Schmitt story began years before Shark Tank.
Ellers studied visual arts at Columbia University and later lived in Barcelona, Spain, where he learned more about knitting and crochet.
He eventually began experimenting with fashion made from yarn and crochet materials.
The concept changed when he discovered vintage crochet blankets and afghans.
Instead of treating the old blankets as outdated household items, Ellers saw them as raw material.
He began transforming the blankets into clothing.
That approach became the foundation of Lord von Schmitt.
The result was a fashion label built around bright colors, unusual patterns and the reuse of existing materials.
The brand’s concept helped distinguish it from conventional fashion businesses.
The 2015 Breakthrough
Lord von Schmitt received a major boost in attention around 2015.
The company’s crochet shorts attracted media attention, including coverage in The New York Times and other publications.
An SEC-filed company document later described the brand’s publicity as largely organic and said the crochet shorts began selling in significant quantities following the media exposure.
That publicity helped turn what began as a niche creative project into a recognizable fashion label.
The company’s Etsy presence became another important distribution channel.
As of 2026, the LordvonSchmitt Etsy shop remains active and displays more than 100 listings.
The shop shows approximately 3,900 completed sales and a 4.9-star rating based on hundreds of reviews.
Recent customer activity also indicates that the brand continues to receive orders years after its television appearance.
Lord von Schmitt’s Etsy Business
Etsy has played an important role in the brand’s long-term online presence.
The current store includes products such as:
- Crochet pants
- Sweaters
- Shorts
- Tailcoats
- Robes
- Vests
- Ponchos
- Crop tops
- Chaps
- Leg warmers
- Totes
- Scarves
Prices vary considerably.
Some current listings show discounted prices in the range of approximately $135 to $360, while the listed original prices for certain pieces are substantially higher.
These prices help illustrate why the brand positions itself as an artistic or high-end crochet label rather than as ordinary mass-market clothing.
However, listing prices should not be interpreted as sales revenue.
A product being listed for $500 does not mean the company has generated $500 from that item, and sales revenue still does not equal profit.
What Is Lord von Designs?
After the original Lord von Schmitt business gained recognition, Ellers established a new corporate structure.
Lord von Designs Inc. was incorporated in Nevada on December 15, 2022.
The company was created with the goal of expanding the Lord von Schmitt concept beyond individually handmade garments.
According to the company’s SEC-filed offering document, the new corporation was intended to develop higher-end crochet fashion using manufacturing processes that could support larger-scale production.
This was a major change in strategy.
The original Lord von Schmitt concept depended heavily on repurposed blankets and individually created pieces.
Lord von Designs aimed to take the successful designs and manufacture them at greater scale.
The company stated that its plan was to manufacture selected designs overseas and sell them globally online.
The $8.5 Million Valuation Explained
One of the most interesting financial figures connected to Lord von Schmitt is the $8.5 million valuation disclosed in Lord von Designs’ 2023 SEC filing.
But this needs careful interpretation.
The document states that Lord von Designs calculated its own $8.5 million pre-money valuation.
It also explicitly says that the valuation was calculated internally and without a formal independent third-party evaluation.
That means $8.5 million should not be reported as an independently verified market value.
It was the company’s valuation for the fundraising offering.
The 2023 crowdfunding campaign offered shares at $8.50 each.
The SEC-filed material also stated that the new corporation had not yet produced apparel and that intellectual property from the Lord von Schmitt sole proprietorship had been assigned to the new company.
Therefore, the $8.5 million valuation represented the company’s proposed financial valuation during its capital-raising effort, not a confirmed amount of money belonging to Schuyler Ellers.
How Much Did Lord von Designs Raise?
The 2023 StartEngine campaign provides another useful piece of financial information.
The company sought between approximately $15,000 and $1.23 million through the crowdfunding offering.
The campaign ultimately raised only $32,859, according to investment data associated with the offering.
That is considerably below the maximum fundraising target.
The campaign closed in December 2023.
This is another reason to avoid saying that Lord von Designs was “worth $8.5 million” as though that were an independently established market fact.
The $8.5 million figure was an internally determined pre-money valuation used for the offering.
What Is Schuyler Ellers’ Personal Net Worth?
There is currently no reliable public financial statement establishing Schuyler Ellers’ personal net worth.
Some websites publish estimates.
One 2025 report estimated Lord von Schmitt’s net worth at approximately $1.46 million and suggested annual revenue of around $1 million.
However, that estimate should be treated as a third-party calculation rather than an audited figure.
There is also an important terminology problem.
A website may use “net worth” when it is actually discussing the estimated value of a business.
Those are two different things.
Schuyler Ellers could own assets outside Lord von Schmitt, have personal liabilities, hold a particular percentage of Lord von Designs, or have other financial arrangements that are not publicly available.
Without a complete personal balance sheet, an exact net worth cannot be calculated.
What Officials and Organizations Said
The strongest primary-source financial information comes from the company’s SEC filing.
Lord von Designs stated that its new business model was intended to take Lord von Schmitt’s colorful crochet designs into larger-scale high-fashion production.
The filing described Schuyler Ellers as the company’s founder and CEO and noted his background in visual arts and fashion design.
The document also explained that the original Lord von Schmitt operation was a sole proprietorship and that Lord von Designs was a newly formed corporation.
ABC’s official Shark Tank listing confirms Lord von Schmitt as one of the businesses featured in Season 11, Episode 22.
The official Etsy shop also provides current evidence that the Lord von Schmitt brand remains active online.
What Happened After Shark Tank?
Although Ellers did not receive a Shark investment, his appearance still provided publicity.
The Sacramento Bee reported that Ellers noticed increased calls, messages and sales when the episode aired across different time zones.
The exposure was particularly useful for a niche fashion company because the brand’s biggest challenge was not necessarily awareness among a small group of customers—it was reaching a much larger audience.
The Shark Tank appearance put Lord von Schmitt in front of millions of television viewers.
The brand subsequently continued selling online.
The company also received additional media attention and pursued new business opportunities.
According to the company’s later SEC filing, Lord von Schmitt’s designs were featured in media and entertainment projects, while the company explored licensing and expansion opportunities.
Why This Matters
The Lord von Schmitt story demonstrates why net worth, revenue, valuation and sales should not be treated as interchangeable terms.
For example:
Revenue is the money a business receives from sales.
Profit is what remains after expenses.
Company valuation is an estimate of what a business may be worth to investors or buyers.
Personal net worth is the value of an individual’s assets minus liabilities.
A company can therefore have an $8.5 million valuation without its founder personally having $8.5 million.
Likewise, an Etsy store with thousands of sales does not automatically reveal its owner’s annual income.
These distinctions are especially important when reporting on privately held businesses.
What Happens Next?
Lord von Schmitt’s original Etsy operation remains active as of 2026, while the larger Lord von Designs concept represents an attempt to scale the brand beyond individually created garments.
The company’s future depends on factors such as manufacturing, distribution, marketing, consumer demand and its ability to preserve the distinctive character of the brand while producing at larger volumes.
There is currently no reliable public information showing a new Shark Tank deal or a confirmed acquisition of the company.
The available evidence therefore supports describing Lord von Schmitt as an active niche fashion brand rather than claiming a specific future valuation or guaranteed financial outcome.
For Schuyler Ellers personally, there is still no verified public net-worth statement.
The $1.46 million estimate is best treated as a third-party estimate, while the $8.5 million figure relates specifically to Lord von Designs’ internally calculated pre-money valuation in its 2023 fundraising documents.
Frequently Asked Questions
What is Lord von Schmitt net worth in 2026?
A 2025 third-party report estimated Lord von Schmitt’s net worth at approximately $1.46 million. There is no audited 2026 figure publicly establishing the personal net worth of founder Schuyler Ellers.
Who owns Lord von Schmitt?
Lord von Schmitt was founded by Schuyler Ellers, who created the brand around colorful crochet fashion made from repurposed blankets and afghans.
How much did Lord von Schmitt ask for on Shark Tank?
Ellers asked for $100,000 in exchange for 10% equity, implying a $1 million valuation during his 2020 pitch.
Did Lord von Schmitt get a deal on Shark Tank?
No. Schuyler Ellers left Shark Tank without an investment from the Sharks.
What is Lord von Designs worth?
Lord von Designs disclosed an internally calculated $8.5 million pre-money valuation in its 2023 SEC-filed crowdfunding documents. The company stated that this valuation was calculated internally and was not based on an independent third-party valuation.
How does Lord von Schmitt make money?
The brand sells distinctive crochet clothing and accessories, primarily through online channels including its Etsy store. Products include pants, sweaters, shorts, vests, robes, ponchos and other fashion pieces.
Is Lord von Schmitt still in business?
Yes. Its Etsy shop remained active in 2026 and showed thousands of completed sales and more than 100 product listings.
Who is Schuyler Ellers?
Schuyler Ellers is the designer and entrepreneur behind Lord von Schmitt. He studied visual arts at Columbia University and developed the brand around repurposed crochet blankets and colorful fashion.
Sources of the Content
The article was researched and cross-checked using:
- U.S. Securities and Exchange Commission — Lord von Designs Inc. Form C/offering documents.
- ABC — official Shark Tank business listing.
- Lord von Schmitt’s Etsy shop — current store activity, products and sales information.
- Sacramento Bee — detailed profile of Schuyler Ellers and the history of Lord von Schmitt.
- StartEngine/Lord von Designs offering materials — fundraising and company valuation information.
- KingsCrowd — historical summary of the 2023 Lord von Designs crowdfunding campaign.
- Third-party net-worth reports — used only to identify published estimates, not as proof of personal wealth.
Bottom Line
The most accurate way to describe Lord von Schmitt net worth in 2026 is that no independently verified personal net-worth figure for Schuyler Ellers is publicly available. A 2025 third-party source estimated the business at approximately $1.46 million, while Lord von Designs disclosed an internally calculated $8.5 million pre-money valuation in 2023. Neither figure should be presented as a confirmed statement of Ellers’ personal fortune.
